Disney and other media houses may be sitting on $MILLIONS worth of digital assets! #NFTs

SPOILER: I am NOT going to say buying pixels art is worth going for - unless you want the 'first of a kind' elite status. The below image is the 'CryptoPunk #7804' which sold for a jaw dropping $7.6m!

And yes, I copied the JPEG and posted it in my blog. #NFTPirate?

What I like about NFTs is that it runs on the blockchain - and the blockchain allows the owners to write savvy 'smart contracts' for each item. So instead of it being just an image, or just digital art - it becomes a lot more.

Read on to see what I mean...

Let's relive the moment where the Lion King Mufasa leaps into a stampede to save Simba. One of the most iconic moments across all of Disney movies.

I'll give you a moment to gather yourself and maybe wipe away a few tears...

Disney can make NFT's of digital clips like these. The person who purchases it, will be the sole owner of this unique one-of-one digital clip that has been released by Disney.

How much will the NFT be worth? I'm not sure... Considering pixel art is going for millions mainly for the novelty, I can't imagine how much a clip with sentimental value that has touched numerous generations is worth?!

But Yasin, I have the Lion King on boxset, DVD and Disney+, why would I want to spend money on a short clip of the movie?

IM GLAD YOU ASKED!

This is where Disney can capitalise on their ecosystem. The contract linked to the NFTs is what will differentiate both the NFT market and how organisations interact with their audience.

Disney can set tiers of benefits within their smart contract based on how much the NFT has been purchased for. The above clip can be worth more because it's a defining moment across all movies.

Depending on how much it is purchased for, the owner can access benefits based on the tier:

Tier 1: NFT sold at $250,000

Tier 2: NFT sold at $500,000

Tier 3: NFT sold at $750,000

Tier 10: NFT sold at $10,000,000

NFTs are likely to exchange hands as the original clip gains value and becomes more 'vintage'. The same way original gaming cards have become worth millions (see Pokemon card sales over the years)!

The tiering system gives additional incentives that the owner can enjoy, read below for an example:

With Tier 1:

- Family Access (up to 5 people) to any Disney Resort around the world.

- Merchandise gifts sent to your home for specified birthdays and events

With Tier 3:

- Family Access (up to 5 people) to any Disney Resort around the world.

- Merchandise gifts sent to your family for select birthdays or events

- VIP Seats to see Lion King Broadway Show in a city of your choice - once a year. (2 tickets)

Tier 10:

- Family Access (up to 10 people) , premium suite in any Disney Resort around the world - twice a year.

- VIP Seats to see the Lion King Broadway Show in the city of your choice + backstage pass to meet the cast

- Access to pre-NFT Releases for other movies

- Invitation to select Pixar, Marvel and LucasFilms movie premieres

These show examples of how the contracts can level up and provide better benefits. The value isn't just in the NFT, its in the underlying contract that YOU will have with Disney.

But Yasin - how does Disney make money on this?

Within the contract there can be a transaction fee that is applied each time the NFT is traded. Disney will need to assess the % they want to take for each transaction. They may also want to have NFT member deals or package incentives when they visit.

Now you can just imagine how many other movies that this can be done with! Here a quick list of popular franchises that Disney own:

• Star Wars

• The Marvel Cinematic Universe

• Disney Princesses/Princes

• The Chronicles of Narnia Franchise

• The Pirates of the Caribbean Franchise

• Pixar Films (such as Toy Story, The Incredibles, and Cars)

You can already imagine how big the market for this could become!

Let me know what you think, do you think the media houses will use this opportunity to reach a new market?